Tara Cush
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Brand Refresh · Identity · Editorial Design

Terren Landscapes

Terren Landscapes sought a brand refresh to elevate their identity for high-end clientele. I refined their existing logo, enhancing its balance and sophistication, modified the primary color, and developed a comprehensive complementary color palette. I also created a detailed set of brand guidelines.

The first collateral piece designed was a high-end brochure to showcase the client’s most prestigious projects. The overall goal was to enhance the brand’s visual identity to better attract high-end clients.

Client
Terren Landscapes
My role
Brand Refinement + Design
Scope
Logo Refinement, Color Palette, Brand Guidelines + Collateral
Brochure
Selected Spreads · Design Development
Terren Landscapes brochure cover and business card mockup on a white background with pale green brand flourishes
01 — Brand collection · Brochure design in development

02 — Refined Identity

An elevated expression.

Refined Terren Landscapes logo with a pale green ornamental flourish and elegant black lettering

03 — Brochure Design Development

Landscapes with distinction.

Selected spreads from an unfinished brochure, presented as design development rather than a completed publication.

Terren Landscapes brochure draft spread: Collaboration + Our Network
Collaboration + Our NetworkPages 09–10 · Work in progress
Terren Landscapes brochure draft spread: Landscaping Services
Landscaping ServicesPages 15–16 · Work in progress
Terren Landscapes brochure draft spread: Outdoor Beauty + Seasonal Services
Outdoor Beauty + Seasonal ServicesPages 17–18 · Work in progress

04 — Supporting Collateral

A consistent impression.

Terren Landscapes example letterhead and business card arranged together
Letterhead example + Business card

05 — Brand Applications

Identity in motion.

Supplied Terren Landscapes enclosed trailer production proof showing two side views
Enclosed trailer · Supplied production proof by Cassel
Supplied Terren Landscapes Ford F250 production proof
Truck application · Supplied production proof by Cassel
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