Tara Cush
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Public Service · Brand Identity · Transit

Yes! Philadelphia Recycles!

The City of Philadelphia selected the campaign theme “Yes! Philadelphia Recycles!” I was responsible for the entire design development and conceptual process, executing the logo design, concept mockups, and final execution of bus shelter posters and transit bus wraps to support the campaign.

Client
City of Philadelphia
Campaign
Yes! Philadelphia Recycles!
My role
Design Development + Concept + Execution
Deliverables
Logo Design, Concept Mockups, Bus Shelter Posters + Transit Bus Wraps
Yes! Philadelphia Recycles! poster displayed in an illuminated bus shelter on a city street
01 — Bus shelter campaign mockup

02 — Campaign Identity

A resounding yes.

Yes! Philadelphia Recycles! logo with circular green recycling arrows and Reduce. Reuse. Repeat. tagline

03 — Bus Shelter Posters

Recycle right.

Recycling bin bus shelter poster with illustrated recyclable materials
Everyday recycling
Seasonal recycling bus shelter poster with snowflakes and holiday recycling reminders
Seasonal recycling

04 — Transit

Across the city.

SEPTA bus featuring the Philadelphia recycling campaign in a city street mockup
Transit bus campaign mockup
Full-width transit bus artwork for Yes! Philadelphia Recycles! with Small Actions Big Impacts message
Bus-side artwork

05 — Social

Small actions. Big impact.

Philadelphia recycling social concept: Let’s keep our city clean and green!
Let’s keep our city clean and green!
Philadelphia recycling social concept: Small actions. Big impact.
Small actions. Big impact.
Philadelphia recycling social concept: Recycle right. Keep this city we love clean and green!
Recycle right. Keep this city we love clean and green!

06 — Digital Concept

Recycling, in hand.

Philadelphia Recycles app concept shown across three smartphone screens
App concept mockup
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