Higher Education · Brand Development · Direct Mail

Fairleigh Dickinson University

As the creative lead for Fairleigh Dickinson University’s admissions and recruitment marketing initiatives, I’ve recently helped evolve the university’s branding into a more vibrant, energetic, and playful visual direction. Bold colors and dynamic gradients bring fresh personality to the work while creating a clear distinction between FDU’s core academic programs and FDU Health.

The welcome-back mailer brings that same energy to student life. An 8 × 10-inch piece opens to reveal a three-panel event guide, then unfolds into a full 20 × 24-inch poster, transforming a functional mailer into an engaging, interactive experience.

Client: Fairleigh Dickinson University
My role: Recruiting + Admissions Marketing Brand Development + Design
Brand direction: Energetic + Colorful Core Brand + Health Programs
Featured piece: Welcome-Back Mailer 8 × 10 inches closed 20 × 24-inch poster

01 — Welcome-back mailer

From mailer to poster.

Florham Campus · FDU Fun Fest

Inspired by old concert posters and halftone dot printing, the final poster gives the campus event lineup the energy of a live-show bill.

Closed FDU Fun Fest welcome-back mailer cover with colorful Florham campus artwork — 8 × 10 inches · Closed cover

03 — Mailing panel

Full three-panel FDU event guide with Welcome, Must-See Lineup and Playing to the Crowd panels — 04 — Three-panel event guide

Fully unfolded FDU Fun Fest poster with colorful campus imagery and event typography — 05 — Full poster · 20 × 24 inches

06 — Admissions campaign collections

A connected family of work.

Print · Social · Digital out-of-home

Push-to-Apply campaign collection with the self-mailer outside and inside alongside the front and back of the FDU by the Numbers postcard — 07 — Push-to-Apply self-mailer + FDU by the Numbers postcardPrint collection

Open House campaign collection combining the self-mailer exterior and interior, two student social media posts, and the Visit FDU Love FDU digital poster — 08 — Open House self-mailer, social series + digital posterIntegrated collection

Back to all work