FDU Arts

Tasked with creating a distinctive identity for Fairleigh Dickinson University's School of the Arts magazine, I developed a bold, expressive visual direction that reflected the creativity of its programs. From concept through final production, I designed the entire publication, establishing a cohesive editorial style that brought the content to life.

To extend the creative experience beyond the magazine itself, I collaborated with the print vendor to develop an unconventional mailing package. A vibrant, personalized flyer featuring each recipient's first name was visible through a clear polybag, creating an immediate connection. A discreet address label kept the focus on the design, while the reverse showcased the magazine cover. Inside, a personalized letter from the university president completed the experience.

The result was a visually engaging publication and mailing experience designed to make an impression before the magazine was even opened.