Brand Identity · Digital · Print

EmeritiRetirement Health

Emeriti Retirement Health came to us for a completely new logo design and brand. As Creative Director and Designer for brand development, I created a cohesive visual identity and carried it across the organization’s digital and print communications.

From the website and supporting collateral to the debit card, self-mailer, and enrollment postcard, every piece extends the same recognizable brand experience.

Role: Creative Direction, Brand Identity, Digital & Print Design

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Client: Emeriti Retirement Health
My role: Creative Director + Designer Brand Development
Special focus: Complete Logo + Brand Redesign
Deliverables: Logo Design + Brand Identity Website Design Supporting Collateral Debit Card Design Debit Card Self-Mailer / Direct Mail Enrollment Postcard

01 — Emeriti Retirement Health logo + visual identityBrand Development

Emeriti Retirement Health teal and green debit card held out toward the camera in an older adult’s hand — 02 — Emeriti Retirement Health debit cardCard Design

Emeriti Retirement Health website homepage shown in desktop and mobile layouts — 03 — Emeriti Retirement Health websiteDesktop + Mobile

Emeriti debit card self-mailer cover introducing easier healthcare purchases — 04 — Debit card self-mailer · CoverDirect Mail

Inside of the Emeriti debit card self-mailer explaining card use, qualified purchases, and the mobile app — 05 — Debit card self-mailer · InsideDirect Mail

Front and back of the Emeriti Retirement Health participant sell sheet — 06 — Participant sell sheet · Front + BackSupporting Collateral

Emeriti Retirement Health welcome insert describing plan features and benefits — 07 — Participant welcome insertSupporting Collateral

Front and back of the Emeriti Retirement Health open enrollment postcard — 08 — Open enrollment postcard · Front + BackDirect Mail

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