Tara Cush
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Financial Services · Brand Implementation · Advertising

Capital One

When Capital One went through a rebranding, they asked my creative team to help with implementation of the new brand platform across various financial product offerings.

We also helped create creative positionings for a new card product and conceptualized marketing and advertising to show how the product could compete within the marketplace.

Client
Capital One
Team role
Brand Implementation + Creative Positioning + Advertising Concepts
Scope
Brand Advertising, Auto Finance, New Card Product + Commercial Banking

01 — Brand Advertising

Brand implementation

Capital One brand advertising: Did you hear?
Did you hear?
Capital One brand advertising: Digging in.
Digging in.
Capital One brand advertising: Jazzed.
Jazzed.

02 — Financial Products

Auto finance

Capital One financial products: Service in overdrive.
Service in overdrive.
Capital One financial products: Diamond loans travel the VIP lane.
Diamond loans travel the VIP lane.

03 — Card Positioning + Advertising Concepts

New card. New possibilities.

Capital One card positioning + advertising concepts: Eeny meeny miny moe.
Eeny meeny miny moe.
Capital One card positioning + advertising concepts: Plenty more where that came from.
Plenty more where that came from.

04 — Financial Products

Commercial banking

Capital One financial products: Deals delivered.
Deals delivered.
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