Financial Services · Brand Implementation · Advertising
Capital One
When Capital One went through a rebranding, they asked my creative team to help with implementation of the new brand platform across various financial product offerings.
We also helped create creative positionings for a new card product and conceptualized marketing and advertising to show how the product could compete within the marketplace.
- Client
- Capital One
- Team role
- Brand Implementation + Creative Positioning + Advertising Concepts
- Scope
- Brand Advertising, Auto Finance, New Card Product + Commercial Banking
01 — Brand Advertising
Brand implementation



02 — Financial Products
Auto finance


03 — Card Positioning + Advertising Concepts
New card. New possibilities.


04 — Financial Products
Commercial banking
